‘It starts with us’ describes the momentum of change
More than 3,500 Orica staff were involved in the Charter’s build, ensuring alignment to the company’s purpose, strategy and values. The Garden Agency ran a series of workshops to come up with the identity concept that the Charter would hinge on; ‘it starts with us’.
Using the Spark Garden portal, we shared ideas, imagery and links so Orica could provide direct feedback and shape the output collaboratively.
This idea, expressed as ‘ripple effect’ identity, hinged on the true impact of change. It may start with an action by one person, but it doesn’t stop there. The effect spreads outwards, with the potential to influence the wider team, the company and the entire industry. The Charter is more than symbolic: it could put staff at the heart of the company’s story.