I’m a star
To shine a light on the wonderful work of RIDBC at Christmas, ‘I’m unlimited’, tapped into the emotion of the season, expressed as ‘I’m a star’.
The hero of the campaign was the story of one of the RIDBC’s beneficiary families. The star was Gem, their 20-month-old daughter who was born with minimal light/dark perception, supported, by Gem’s big sister Pip who was diagnosed at birth with severe hearing loss and by three had a cochlear implant.
A series of bite size stories into how they were overcoming enormous challenges daily, yet still shining bright, gave RIDBC multiple ways to invite both existing and new donors, to give generously and engage with their far-reaching mission.